New programs recently added to the channel include "BeFit Beginner's Yoga" with Kino MacGregor, an introductory Yoga course that includes a robust mix of all the core poses, and "BeFit Bikini Body Pilates" with YouTube star and fitness blogger Cassey Ho, a fat-burning and target-toning Pilates series that tones your arms, legs, butt and abs. As such, BeFit uses many tools to connect with their highly engaged users such as Facebook, Instagram and Pinterest and most recently launched a bi-weekly newsletter to people who sign up on the website.Īdding to the popular "30-Day Fitness" series, which has received 10 million views on YouTube to date since its launch, BeFit continues to create original programs for the growing audience of online fitness consumers. "Our mission is to provide 'Workouts that Work,' available to everyone, anywhere at any time."īeFit is committed to providing complete fitness solutions to its mostly female audience. The way people consume fitness content is rapidly evolving and we are at the forefront of that evolution," said Kajsa Vikman, SVP of Marketing and General Manager of BeFit. "BeFit is at the pinnacle of online fitness and we are poised to continue our growth with the addition of new channels and transformational original content. Building on the innovative programming from partners such as Scott Herman, network newcomers include fitness expert Courtney Prather, dance expert Sydney Benner, Yoga expert Kino MacGregor and The Booty Barre founder Tracey Mallett. The BeFit multi-channel network recently added new channel partners, increasing the network's reach to two million subscribers. BeFit Logo (PRNewsFoto/Lionsgate Home Entertainment)
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